2013 is 60 Years of Philippine Television

Officials and employees of leading television network ABS-CBN gathered earlier tonight to launch the year-long celebration of the sixtieth anniversary of Philippine television. According to a report by the news program TV Patrol, ABS-CBN Chairman Gabby Lopez and President-CEO Charo Santos-Concio led in reminiscing about the network's history.

The launch was also highlighted with  performances by Gary Valenciano, Kuh Ledesma, Jed Madela, Erik Santos, KZ Tandingan, Yeng Constantino, Jovit Baldivino, Marcelito Pomoy, and the ABS-CBN Philharmonic Orchestra.

It can be recalled that Alto Broadcasting Systems (ABS) made its first TV broadcast in October 1953. In 1958, a merger with Chronicle Broadcasting Network (CBN) resulted in the formation of ABS-CBN. The declaration of Martial Law in 1972 led to the network's closure. A few months after the People Power EDSA Revolution, ABS-CBN reopened.

SOURCE: ABS-CBNNews.com

The Kapamilya branding was launched in 2003 during ABS-CBN's fiftieth anniversary. It is apparently part of efforts to position the network as part of each family who regularly views the network's programs. Past forward to 2013, the slogan Kwento natin ito! (Our story is this!) may be a nod to the stories shared with audiences for the past six decades.

Considering that it is the oldest existing TV network in the country, a significant part of the history of Philippine television is also the history of ABS-CBN.

On the first day of 2013, the network showed the anniversary station ID for the first time. It features the number 60 being covered by different versions of the red, green, and blue rings depicted in the ABS-CBN logo.